1 - Unleashing the Power of Data: The Secret Weapon for B2B Innovators

Paula Chiocchi

Published on: 11/02/2025

In the inaugural episode of Marketing Vanguard: Leading Voices in B2B Innovation, host Paula Chiocchi introduces the podcast, which focuses on B2B marketing innovation. Paula discusses her agency's role in providing high-quality B2B data and the importance of data accuracy. The episode emphasizes the significance of data quality in marketing and invites listeners to nominate influential figures in the B2B marketing space.